Back in June, we “calmly” expressed our excitement at the news that our graphic identity, designed by Mint, was being recognized in Print Magazine’s 2009 Regional Design Annual.  We finally have the hard copy proof in our hands and it was worth the wait.  Congratulations and thank you to Mint for your talent and great ability to capture our identity.  It’s an honor to see our name along with so many other great designs.

Jeffrey selling take 3! We’ve just wrapped shooting for the third installment of Jeffrey Selling videos, this time with handbags. The SFW crew was back inside Nordstrom in the handbag department to film Jeffrey Kalinski demonstrate the art of selling. No matter if you’re “just browsing”, Jeffrey will convince you that you need that new Fendi bag.

What becomes a legend most? American Legend, formerly Seattle Fur Exchange, has been in Seattle for over 100 years. Their iconic advertising campaign for the luxurious Blackglama fur has won numerous awards and featured some of the most famous celebrities from Judy Garland to Cindy Crawford.

Where does SFW fit in?  We’ve been brought on board to help American Legend expand their clientele across the globe with a tradeshow/collateral video (translated in three different languages!). American Legend is one of only four auction houses in the world and we are very excited to be a part of their marketing efforts.

It takes a little imagination to talk about Spring Fashion when it’s freezing outside! Recently, SFW conducted two days of interviews at Nordstrom to get the low down on Spring 2010 from the buyer’s that know it best.  Using runway footage from Chanel, Marc Jacobs, Milly and many more, we’re are creating the best designer video yet for sellers and buyers.